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Marketing Plan Guide

The handbag market is vast and comprehensive; thus, it attracts a wide range of customers. Besides, with Liu Zaheer planning to produce different handbag products with different colors and styles, the... Details

Marketing Strategies of Fitbit Safe

The company has developed a new wearable product, named Fitbit Safe, which leverages wireless technology and sensors to cater for the health, fitness, and in particular security needs of its clients. ... Details


VALS segmentation methodology identifies the psychographic characteristic of a person and matches them with the market segments that are applicable for businesses. Details

Strategic Brand Management

The report provides an overview of Starbuckss strategic development. Details

Corporate Greed Scandals

Over the recent decades, accounting-related corporate scandals have contributed to considerable economic and financial problems on the global platform. Details

Helping Employees Manage their Careers

The management of the employee careers is one of the vital aspects that almost all organizations take into consideration. Details

Developing Manager

The report primarily focuses on management and leadership skills on the personal level and as they relate to Tesco managers introduced in the case. The first section of the report is learning outcome ... Details

Culture Shock Feeling

Culture shock is the feeling one gets when he leaves a familiar environment and moves to a new unfamiliar place. The fee... Details

Regression Analysis Model in Sales Forecasting

In the current business environment, future expectations are more essential than the events that were happening in the p... Details

Organizational Behavior and Leadership

The quality performance evaluation is a vital tool for management and is used in developing high quality, enthusiastic a... Details