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Planned Obsolescence

The project chosen is the planned obsolescence. This is a business strategy in which the process of becoming obsolete is built. It entails a product by a given organization becoming unfashionable. This is a very important project of business which when utilized as a strategy help the business introduce new products to replace unfashionable ones (The Economist, p. 1). This process is planned well in advance to enable consumers make purchase of new products and services once they are introduced in the market by the manufacturers

However, this process does not always augur well with the consumers. They tend to view it as a ploy by the manufacturers to make them spend their extra coin in purchasing the new products (The Economist, p. 1). Manufacturers should take note that too much of the process is harmful. If manufacturers produce new goods to replace old ones every now and then, resistance t change by the consumers is bound to co-occur (The Economist, p. 1).  Despite these negative viewpoints by a section of the consumers, this article recognize the fact that planned obsolesce is as a result of competing technological forces in our society. This is the main reason behind continuous improvement in the quality of goods and services.  This trend is common in the computer industry where the introduction of new produces every now and then work in such a way to instill confidence in the consumers on the quality and efficiency of the products. The industry has seen the introduction of new software over time. This is calculated in a careful way I order to reduce that value to consumers of the previous version (The Economist, p. 1). As the life cycle of the products increases, firms have found necessary to make more careful obsolescence planning for their products (The Economist, p. 1).

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