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Mattel Marketing Strategy

Executive Summary Toy market is a potential market with an abundant number of customers and high revenues. In 2010, the... Details

The Effects of High and Low Emotional Intelligence in the Workplace

Abstract A focus on understanding of emotions and ability to manage them in organizations has caused interest in the rol... Details

Business Strategy – Acquisition

Introduction The retail industry is one of the most competitive industries in the world. This has led to many mergers th... Details

International Business Environment

Apple Inc. is a multinational enterprise that deals with manufacturing and marketing of a wide range of personal compute... Details

Factors for Successful Customer Relationship Management

Many organizations prefer the customer relationship management strategy to help solve different kinds of problems. The s... Details

E-Marketing Strategies for a Local Bookstore

Executive Summary This is a business report on e-marketing strategies for a local bookstore. In the last one decade, the... Details

Legal Research

Competitive business requires meeting some condition to attain and maintain the International Labor Organization standar... Details

Advertisement in Monopolistic Competition

Advertising has always been the best way to make the customer know about services and goods. Advertisement conveys infor... Details

Marketing is More of an Art than a Science

In spite of the fact that the word ‘marketing’ is a common word, many people do not actually know what it me... Details

Ryan Airline Business Report

Terms of reference This is a report that analyses low cost airline Ryan Air. It checks on both internal and external fac... Details