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Brand and Customer Behavior

Introduction                  ... Details

The EU’S Single Market: The Impact of a Failure to Harmonise Taxes

Introduction The European Union’s Single Market remains as one of the largest synchronized market ever formed amon... Details

The Big Mac Undergoes a Healthy Makeover

Stage of the Consumer Behavior Decision Process There are five stages involved in the decision making of a consumer&rsqu... Details

Apple’s Share Increases

1. Executive Summary: This paper attempts to review the Apple Inc. corporate operational strategies that have influenced... Details

Global Marketing

Introduction Companies conducting international business face peculiar challenges pertaining global marketing depending... Details

Marketing Mix

In marketing the most famous term is probably marketing mix. This term comprises of several elements which are known to... Details

Ethical Challenges for Global Corporations around the World

Introduction Global business environment creates many challenges and threats for modern businesses. Marketing management... Details

Advertisements in our Life

In our life, advertising and media images play a crucial role in social taste formation. Advertising plays a dominant ro... Details

Samsung’s French Refrigerator

Advertising is a practice of popularizing a product to its prospective customers in the market. Any new product that is... Details

Tesco Ireland

Introduction Tesco Ireland was established in 1997 by an alliance between Tesco and Associated British Foods.  In I... Details