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Ethical Challenges for Global Corporations around the World

Introduction Global business environment creates many challenges and threats for modern businesses. Marketing management... Details

Advertisements in our Life

In our life, advertising and media images play a crucial role in social taste formation. Advertising plays a dominant ro... Details

Samsung’s French Refrigerator

Advertising is a practice of popularizing a product to its prospective customers in the market. Any new product that is... Details

Tesco Ireland

Introduction Tesco Ireland was established in 1997 by an alliance between Tesco and Associated British Foods.  In I... Details

Managing Brand Equity Analysis

The new brand will be called ReBeauty. This brand will be positioned as a unique possibility for every woman to mask som... Details

Marketing Plan Proposal for Guess Jeans

Guess is a company that has specialised in designing, manufacturing and licensing of custom men and women apparel. The m... Details

Alternative Marketing Options Paper

Part A: Marketing Position Statement for Wal-Mart Marketing Position Statement remains among the most important concepts... Details

Apple Inc. is an American Multinational Company

Apple Inc. is an American multinational company dealing with the manufacture of consumer electronic products dealing wit... Details

Critically Evaluate the Marketing Strategy

Nokia incorporated and headquartered in Finland operates worldwide. The company is composed of three groups which includ... Details

Special Project

Similar to traditional advertising, the aim and purpose of non-traditional advertising is to support the actual distribu... Details